Archive - Growth Grid: Building Better Marketing Frameworks

How to Fix a Broken GTM: A Founder’s Guide to Restarting Growth

3 Steps to Restart Growth When Your GTM Stalls

Aug 12 •

Vaishali Tikekar

Why Cross-Functional Alignment Feels Hard (but Pays Off)

👋 Welcome to this week’s edition of Growth Grid: Building Better Marketing Frameworks!

Aug 4 •

Vaishali Tikekar

July 2025

What I Learned Fixing Broken Messaging for Early-Stage Startups

Story + lessons from the trenches

Jul 28 •

Vaishali Tikekar

Why Most Founders Wait Too Long to Define Positioning

👋 Welcome to this week’s edition of Growth Grid: Building Better Marketing Frameworks!

Jul 16 •

Vaishali Tikekar

June 2025

Too Many Hats, Not Enough Headspace

The hidden cost of doing it all as a founding marketer — and how real collaboration makes everything better.

Jun 13 •

Vaishali Tikekar

May 2025

Pivoting with Purpose: Why I Stopped Following the Template

Navigating Change with Clarity, Confidence, and Vision

May 9 •

Vaishali Tikekar

March 2025

February 2025

The Roadmap to Success: How to Build a SaaS Product Roadmap That Gets Results

A Strategic Guide to Aligning Product, Market, and Growth for Maximum Impact

Feb 28 •

Vaishali Tikekar

The Power of Retention: How to Build Loyalty in Your Early-Stage SaaS Startup

Practical strategies to boost customer loyalty and retention.

Feb 20 •

Vaishali Tikekar

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